www.Tunafishtackle.com Privacy Policy

Effective Date: January 1, 2025

This Privacy Policy describes how Tunafishtackle.com ("we," "us," or "our") collects, uses, and discloses your information when you visit, use, or make a purchase from Tunafishtackle.com.

1. Information We Collect

We collect various types of information from and about users of our Site, including:

  • Personal Information You Provide Directly:
  • Contact Information: Name, email address, mailing address, phone number (including for SMS communications) (e.g., when you create an account, place an order, subscribe to a newsletter, or contact us).
  • Payment Information: If you make a purchase, we collect payment details (e.g., credit card number, billing address). Please note that we typically use third-party payment processors (like [e.g., Stripe, PayPal]) who handle your payment information directly and securely. We do not store full credit card numbers on our servers.
  • Account Information: Username, password, purchase history.
  • Communications: Records of your correspondence with us (e.g., emails, chat messages, SMS messages).
  • User-Generated Content: Any information you post, comment, or upload to the Site (e.g., product reviews, forum posts).
  • Information Collected Automatically (via Technologies):
  • Usage Data: Information about how you access and use the Site, such as your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, clickstream data, and dates/times of access.
  • Device Information: Information about the device you use to access our Site, including hardware model, operating system and version, unique device identifiers, and mobile network information.
  • Location Information: Depending on your device settings, we may collect general location information (e.g., city/state inferred from your IP address).
  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your Browse activities, remember your preferences, and personalize your experience. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain the Site: Operating, maintaining, and improving our Site and its features.
  • To Process Transactions: Fulfilling orders, processing payments, and managing your purchases.
  • To Communicate with You: Sending order confirmations, shipping notifications, customer service responses, marketing communications (if you've opted in), SMS messages (including promotional, transactional, and informational alerts), and important updates.
  • To Personalize Your Experience: Customizing content, products, and services based on your preferences and Browse history.
  • For Marketing and Advertising: Delivering targeted advertisements, promotions, and special offers relevant to your interests (where permitted by law and your preferences).
  • For Analytics and Research: Understanding how users interact with our Site, analyzing trends, and improving our offerings.
  • For Security and Fraud Prevention: Protecting our Site and users from fraudulent or unauthorized activity, and complying with legal obligations.
  • To Comply with Legal Obligations: Adhering to applicable laws, regulations, legal processes, or governmental requests.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • Service Providers: We share information with third-party vendors and service providers who perform services on our behalf, such as payment processing, order fulfillment, shipping, email delivery, hosting, analytics, marketing, and SMS messaging services. These providers are obligated to protect your information.
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such transfer and any changes to the Privacy Policy.
  • Legal Compliance and Protection: We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Tunafishtackle.com, our users, or the public.
  • With Your Consent: We may share your information with your explicit consent or at your direction.
  • Aggregated or Anonymized Data: We may share aggregated or anonymized data that does not directly identify you for various business purposes, such as analytics, research, or marketing.

4. SMS Terms and Conditions

By providing your mobile phone number and opting in to receive SMS messages from Tunafishtackle.com, you agree to the following terms and conditions:

  • Opt-In: You explicitly consent to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders) from tunafishtackle.com at the phone number provided. You understand that consent is not a condition of any purchase. Message and data rates may apply.
  • Message Frequency: Message frequency will vary.
  • Cost: Message and data rates may apply to each SMS message sent or received as provided in your mobile telephone service plan. Please consult your wireless carrier for applicable text message fees.
  • Support: For help, text HELP to 631-274-7042 or contact us at sales@tunafishtackle.com
  • Opt-Out: To stop receiving SMS messages, text STOP to 631-274-7042 at any time. You will receive one final confirmation SMS message confirming your unsubscription. After this, you will no longer receive SMS messages from us to that number.
  • Eligibility: You must be 18 years or older to receive SMS messages from us.
  • Changes to SMS Terms: We reserve the right to change these SMS Terms and Conditions at any time. We will notify you of any material changes by posting the updated terms on our website or by sending you an SMS notification.
  • Disclaimer: We are not responsible for delayed or undelivered messages.

5. Cookies and Your Choices

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. However, if you do this, some features or services of our Site may not function properly.

We may use various types of cookies, including:

  • Strictly Necessary Cookies: Essential for the operation of the Site.
  • Performance Cookies: Collect information about how you use the Site.
  • Functionality Cookies: Remember your preferences and choices.
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements.

6. Your Privacy Rights and Choices

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including:

  • Access: The right to request access to the personal information we hold about you.
  • Correction/Rectification: The right to request that we correct any inaccurate or incomplete personal information.
  • Deletion/Erasure: The right to request that we delete your personal information (subject to certain exceptions).
  • Objection/Restriction: The right to object to or request restriction of our processing of your personal information.
  • Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format.
  • Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This includes withdrawing consent for SMS messages by texting STOP.
  • Opt-out of Marketing: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.

To exercise any of these rights, please contact us using the contact information provided below. We may require specific information from you to help us confirm your identity and process your request.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Third-Party Links

Our Site may contain links to third-party websites or services that are not owned or controlled by www.tunafishtackle.com. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children without parental consent. If we become aware that we have inadvertently received personal information from a child without proper authorization, we will delete such information from our records.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page and revise the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Trophy Fishing Tackle
434 Rutgers Road
website@tunafishtackle.com
631-274-7042